Smith & Sinclair Sensations
Earlier in the year we were appointed by cocktail confectioners, Smith and Sinclair, to design and create an exciting & immersive retail experience at John Lewis on Oxford Street, London.
The space is designed to intrigue and delight the senses. The exterior walls include pastille-shaped push buttons, which defuse the various smells making up the brand’s range, including Gin, Vodka, Rum & Whiskey.
At the pick ‘n’ mix station, customers can try the products by pushing pastille buttons to diffuse scents before filling a box with their preferred flavours.
Dynamic lighting and thermo-reactive inspired finishes add to the drama of the retail concession, and compliment the excitement behind the brand.
The concession also contains a bar area – giving customers the opportunity to take a break from a hectic day of shopping, sit back, relax and indulge in the wonderful world of Smith and Sinclair!
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Check out more of Mynt’s immersive retail design work here.