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Chase Away The Weather

2.1.2018

Nike Shield

We are delighted to share our latest retail campaign for Nike Shield Running Pack.
The Chase Away The Weather campaign launches Nike’s latest collection of performance apparel and footwear.

Nike Town London and 6 other stores across the UK played host to the launch of the brand’s latest innovative collection.

Confident, large-scale imagery in the store’s windows introduce the campaign.

The ground floor has been totally taken over by creating an immersive retail environment, including a dynamic lighting experience, mirroring rain & other weather conditions that the Shield range protects you from.

Bespoke footwear tables and podiums have been designed and constructed with 3D rain drops to further tell the story of this range.

Alongside the retail campaign, we also worked with Nike’s European team to create European retail rollout guidelines for in-store communications.  This included the creation of new product benefit iconography, product descriptor text and rules for on-going application.

View more of our work for Nike here.

 

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