Nike Town Takeover
We’re delighted to share our latest retail campaign for Nike.
Following our retail concept to launch Nike’s Wimbledon collection, Mynt have recently completed the design and installation of the Nike Golf Club at Nike Town in London.
The ‘Cube’ takeover drove the launch of new the Nike Golf Club, with an elite athlete Q&A session, featuring Rory Mcllroy and Jason Day, following the final day’s play at the British Open.
Both golfers settled in to our contemporary urban clubhouse with an invited group of young golf athletes & bloggers surrounded by our new retail concept for exciting new apparel & footwear ranges.
We re-imagined a tailors table with stylised product drawers to showcase the polo shirt range and communicate the new cuts and fits. Acrylic cubes with simple, understated tee & ball props, created the perfect backdrop for the key footwear pieces.
Our materials palette reflected an urban landscape for off-course apparel styling; unexpected and authentic.
The club is open!