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Mynterests 01.


Twitter's Voice Feature, Virtual Queuing and Heinz's Rebrand

Here is our first dose of ‘Mynterests’ – a collection of new and interesting campaigns, product launches and creative news in the world of design, branding and advertising from the past few weeks…

01. Twitter launches new voice note feature

In more recent times it seems social media is the place to go and talk about what’s happening in the world. Earlier this week Twitter announced its users would now be able to record audio clips and attach them to tweets.

“Sometimes 280 characters aren’t enough and some conversational nuances are lost in translation. So starting today, we’re testing a new feature that will add a more human touch to the way we use Twitter – your very own voice,” Twitter’s Maya Patterson and Rémy Bourgoin

Each voice tweet can capture up to 140 seconds of audio but if you have more to say, a new voice tweet starts automatically to create a thread once you’ve reached the time limit. The aim is to bring a more human experience for both listeners and storytellers and give those using the feature the ability to share their perspectives quickly and easily with their own voice.

02. Will virtual queuing become the ‘new norm’?

With non-essential stores being given the green light to open their doors this week (apart from in Leicester!), the face of retail will inevitably have to adapt to the changes in social distancing and government guidelines. O2 has announced its customers will be able to skip queues and instead join a virtual queuing system in which they will receive a text when an advisor is available to help in a personal one to one appointment.

Virtual queuing is also being trialled at supermarket retailer, Asda, meaning customers will wait in their cars before entering the store. Shoppers will be able to ‘log in’ to the queue remotely under the plans in a system which is currently being trialled at the Middleton branch with aims to be rolled out nationwide.

03. Heinz launches new global Master brand

The new master brand attempts to unify the brand’s ranges within one aesthetic family and is the first of its kind for the 151-year-old company. Having worked with Heinz on various products and activations for the last 15 years, JKR were tasked with leading the creative project, including subtle brand refreshments across packaging, visual identity and other touch-points.

Wanting to add a burst of personality and meaning into individual products the team settled on the idea of  “Celebrating simple greatness”.  Everything from Heinz ketchup and mayonnaise to tins of Alphabetti now come under a new Masterbrand.


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