Vibram Product Launch Campaign
Mynt have been busy working with Vibram on a product launch campaign for the brand’s latest sole technology, Arctic Grip.
We’ve produced the logo, full branding pack, ad lines, photography, promo videos and all subsequent marketing communications used by Vibram and Vibram’s exclusive partner brands.
On top of this, we were challenged by Vibram to create a new look and feel for their exhibition at Outdoor Retailer, Salt Lake City. We produced a brand experience, which included a custom-made Vibram-branded ice bridge to demonstrate the amazing new sole technology.
Here’s what our client thought of Mynt’s work:
“It’s a rare, fantastic event when a creative agency who you haven’t previously worked with, digests a brief and delivers brand work as if they’ve worked on the brand for years. Mynt was able to present work that was unanimously and universally approved. It was well thought out, and is being well executed. Mynt is not only helping our brand, they’re making our job easier and helping our business.”