Nike Wimbledon Retail Campaign
Mynt have been working with global sports brand, Nike, over the past few weeks to create a retail campaign for the nation’s favourite tennis competition, Wimbledon.
The concept references materials and finishes synonymous to the competition. Trophy-inspired gold floor vinyls announce the arrival of the Wimbledon range, tennis net-like mesh backdrops clad mannequin and table displays, and impeccable green turf runs along the edge of merchandising frameworks, all of which creates an authentic Wimbledon retail experience.
We’ve launched the new retail concept across various London stores with the flagship at Nike Town.
Smaller take-downs of the concept feature across more of Nike’s London estate including King’s Road & Wigmore.