This website is best viewed in portrait mode.

Designed By Nike, Engineered By You.

28.3.2019

A Pioneering Retail Launch

Our latest collaboration with Nike involved interviewing athletes with physical limitations in order to establish how a tailoring service could be of benefit when purchasing sportswear.

Having researched and interviewed a vast range of athletes, it became very clear that an in-store sportswear tailoring service would add great value to athletes requiring product alterations.

The research also informed the in-store point of sale communication ‘Designed By Nike, Engineered By You‘, and retail interior design style for a tailoring station at Nike Town London.  The introduction of the tailoring station coincided with the launch of the latest Pegasus 35 FlyEase easy-on-and-off trainer.

We manufactured giant zip retail displays that are inspired by the easy-on-and-off zip feature found on the Pegasus 35 FlyEase trainer range, which are designed for maximum efficiency for all athletes.

Prompts around certain collections guide customers to the tailoring station, whereby garments can be altered for specific requirements.  The tailoring service allows customers to alter shop-bought products efficiently, without the need to wait too long or send products away for weeks at a time for alterations.

View more of our work with Nike here.

Share This

What's Happening at Mynt

17.7.2019

Interior Trends

With the digital generation moving towards more immersive and interactive social platforms...

Read More
Sustainable material sourcing

24.10.2018

Jordan x PSG

We had the pleasure of working with Nike’s Jordan team to deliver...

Read More
Back to Latest

Reach out to Mynt UK

720 Uppingham Road,
Bushby, Leicester,
LE7 9RN, UK

+44 (0)1664 423 110
info@mynt.co.uk

Reach out to Mynt EU

4 Kellyville Park,
Portlaoise,
Co. Laois, Republic of Ireland

+353 1695 0391
info@mynt.ie

Mynterest

Sign up for our Newsletter for the latest happening at Mynt.