A Pioneering Retail Launch
Our latest collaboration with Nike involved interviewing athletes with physical limitations in order to establish how a tailoring service could be of benefit when purchasing sportswear.
Having researched and interviewed a vast range of athletes, it became very clear that an in-store sportswear tailoring service would add great value to athletes requiring product alterations.
The research also informed the in-store point of sale communication ‘Designed By Nike, Engineered By You‘, and retail interior design style for a tailoring station at Nike Town London. The introduction of the tailoring station coincided with the launch of the latest Pegasus 35 FlyEase easy-on-and-off trainer.
We manufactured giant zip retail displays that are inspired by the easy-on-and-off zip feature found on the Pegasus 35 FlyEase trainer range, which are designed for maximum efficiency for all athletes.
Prompts around certain collections guide customers to the tailoring station, whereby garments can be altered for specific requirements. The tailoring service allows customers to alter shop-bought products efficiently, without the need to wait too long or send products away for weeks at a time for alterations.