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Mynterests 04.

Creative News - Diageo ditches all plastic

TGI's rebrand, Diageo ditches plastic and The North Face's family programmes

Here is our latest dose of Mynterests – a collection of creative news, insights, interesting campaigns & product launches in the world of design, branding and advertising from the past few weeks…

TGI Fridays rebrands as ‘Fridays’

TGI Fridays has rebranded to ‘Fridays’ as it ventures into the home delivery market and makes a bid to become “famous again”.

The new brand identity includes a name change, updated logo as well as a new visual system for merchandise and packaging, whilst retaining its iconic red and white colour pallet.

A more playful tone of voice has been introduced in the hope to make the brand seem more approachable alongside an updated photography style aiming to make the food and drink look as appealing (and tasty) as possible!

Diageo goes 100% plastic free

Diageo has created the world’s first paper-based spirits bottle made entirely from sustainably sourced wood.
The bottle will debut with Johnnie Walker, the world’s number one Scotch Whisky, in early 2021.

“We are constantly striving to push the boundaries within sustainable packaging and this bottle has the potential to be truly ground-breaking” says Ewan Andrew, Chief Sustainability Officer, Diageo PLC.

The idea is that customers would be able to drop the bottle straight into the recycling with technology that will allow brands to rethink their packaging designs, or move existing designs into paper, whilst not compromising on the existing quality of the product.

With companies coming under increasing pressure to reduce the amount of plastic in packaging with  8.2 million tonnes of plastic being used to package food and drink in Europe in 2018, Diageo is one of several major brands looking to introduce new types of packaging. Last October, Carlsberg released details of two paper bottle prototypes it was working on and in November, Heineken U.K. said it would be getting rid of plastic from its multipacks by 2021.

Read more on sustainable brands futures here

The North Face launches virtual family programme

This summer, The North Face is bringing together a group of global athletes to offer two free weeks of online and offline programmes that will “safely bring the spirit of the outdoors to kids wherever they are,” the company explained in a statement.

At the camp, The North Face says, kids will get to experience the “wonders of exploration and offer relatable education on a diverse range of topics and skills to spark curiosity and inspire kids during these challenging times.”

Week one includes a seminar on Adventure Photography with climber, photographer, and Academy Award-winning filmmaker, Jimmy Chin, where kids will get a “crash course in snapping epic shots and learning to make their own pinhole cameras.” Campers will also get the chance to learn about geometric designs with climber Nina Williams and learn about the right snacks to pack for a climb with climber Ashima Shiraishi.

Week two includes mapmaking with ultrarunner Coree Woltering, survival skills with climber Manoah Ainuu, and a session with ski mountaineer Hilaree Nelson, who will share her experience on climbing Mount Everest.

Families can sign up via The North Face’s website, with prizes available for participants.

Like the thought of virtual reality?  Check out our virtual reality retail experience for Nike’s HyperAdapt Sneaker.


For more creative news and industry trends, follow Mynt on LinkedIn.

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