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Brand Experiences That We Love #4


Hardy Amies - Retail Experience

Sometimes the beauty and effectiveness of analogue displays takes my breath away and makes me wonder why we bother with digital!

I love how the illuminated cotton-wool cloud in this Hardy Amies window perfectly showcases the brand’s latest outerwear collection.

This wonderfully light and soft prop powerfully delivers instant understanding and clarity for the consumer in its communication.  The display is further supported by a quote from founder Hardy Amies in his 1964 book ABC of Mens’ Fashion: ‘Anyone with any feeling for clothes will not want to wear a coat longer than the knee.’

Sometimes simplicity really is the most powerful asset.

Written by Mynt’s Founder, Andrew Patterson

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