Content of the Year
What a year it’s been for great campaigns at Auto Trader!
As part of our ongoing effort to reappraise the hard-wired perceptions of the brand as a masculine, petrolhead, old fashioned business, we are redefining the brand’s ATL communications, and having some fun along the way!
Working with Rachel Riley, we devised a series of social media videos for the campaign #KnowYourNumbers, designed to help customers solve some common car-buying conundrums, whilst further introducing Auto Trader’s new monthly finance search tool.
The videos back up our latest TV ad for the brand, targeting a diverse consumer group and highlighting key life moments which trigger the need to purchase your next new car. Watch the ad here.
The #KnowYourNumbers campaign encouraged 108,000 visits to the Auto Trader website (88,000 of which were new users), it also won Video Content Campaign of the Year at the UK Content Awards!
Incredible work by the Auto Trader & Mynt teams, yet again!