Mynt to Lead Creative Account
Following an intense, competitive creative pitch we are delighted to have been appointed to manage Auto Trader’s creative account!
Leveraging on the positive equity within the brand’s authority and positioning, Mynt have devised a creative omnichannel strategy to elevate the brand’s communications with bold, memorable executions.
The new strategy will be rolled out in phases, the first of which is centred around offering free listings for cars valued at £1,000 or less, with a number of OOH and radio ads promoting the offer. The initial wave of creative executions highlight the emotional attachment between people and their cars…
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