This website is best viewed in portrait mode.

Activewear 01.

4.10.2019

Amplified Experiences

As mentioned in our previous article and as documented in Retail Focus, we’ve been investigating the activewear sector and have identified six key trends, which are informing the ways brands and retailers are adapting their marketing campaigns and retail experiences to align with increasing consumer demands…

The first of the six key trends in our activewear series explores the theme of Amplified Experiences.

Key take outs of this first chapter include:

KEEP IT REAL
Create a real-life experience that would be impossible to emulate online. Think analogue as well as digital.

SERVING A GENUINE PURPOSE
Avoid gimmicks and focus on creating experiences that are closely aligned to the values of the brand and truly have purpose and value to the customer.

PLAN TO SURPRISE
Do something unexpected. Consider what people might expect from your brand, but also what they may not. Explore unexpected cross-industry connections to forge bold and thought-provoking engagement strategies.

HARNESS THE POWER OF PLAY
Step away from the hard sell and create an immersive environment with an emphasis on self-exploration and playful product trial.

CONSIDER MULTI-DIMENSIONS
Blur the boundaries between the real and hyper-real by considering how AR and VR can enhance product trial and selection.

For the full report, or to arrange a time to meet and chat through the report together, please contact Mynt’s Founder & MD Andrew Patterson.

Share This

What's Happening at Mynt

14.10.2019

Activewear 03.

The third trend in our Activewear Champions and Challengers report investigates how...

Read More

4.9.2019

Vacancy 4/4

Background Mynt is a leading full service creative agency.  Based in Leicestershire,...

Read More

4.9.2019

Vacancy 3/4

Background Mynt is a leading full service creative agency.  Based in Leicestershire,...

Read More

4.9.2019

Vacancy 2/4

Background Mynt is a leading full service creative agency.  Based in Leicestershire,...

Read More
Vacancy for a middle-weight motion designer / animator

4.9.2019

Vacancy 1/4

Background Mynt is a leading full service creative agency.  Based in Leicestershire,...

Read More

17.7.2019

Interior Trends

With the digital generation moving towards more immersive and interactive social platforms...

Read More
Sustainable material sourcing
Back to Latest

Reach out to Mynt UK

720 Uppingham Road,
Bushby, Leicester,
LE7 9RN, UK

+44 (0)1664 423 110
info@mynt.co.uk

Reach out to Mynt EU

4 Kellyville Park,
Portlaoise,
Co. Laois, Republic of Ireland

+353 1695 0391
info@mynt.ie

Mynterest

Sign up for our Newsletter for the latest happening at Mynt.