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Activewear 01.

4.10.2019

Amplified Experiences

As mentioned in our previous article and as documented in Retail Focus, we’ve been investigating the activewear sector and have identified six key trends, which are informing the ways brands and retailers are adapting their marketing campaigns and retail experiences to align with increasing consumer demands…

The first of the six key trends in our activewear series explores the theme of Amplified Experiences.

Key take outs of this first chapter include:

KEEP IT REAL
Create a real-life experience that would be impossible to emulate online. Think analogue as well as digital.

SERVING A GENUINE PURPOSE
Avoid gimmicks and focus on creating experiences that are closely aligned to the values of the brand and truly have purpose and value to the customer.

PLAN TO SURPRISE
Do something unexpected. Consider what people might expect from your brand, but also what they may not. Explore unexpected cross-industry connections to forge bold and thought-provoking engagement strategies.

HARNESS THE POWER OF PLAY
Step away from the hard sell and create an immersive environment with an emphasis on self-exploration and playful product trial.

CONSIDER MULTI-DIMENSIONS
Blur the boundaries between the real and hyper-real by considering how AR and VR can enhance product trial and selection.

For the full report, or to arrange a time to meet and chat through the report together, please contact Mynt’s Founder & MD Andrew Patterson.

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