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Activewear 06.

4.11.2019

Female Empowerment

In the final chapter of Mynt’s Activewear Champions and Challengers series, we investigate how embracing and promoting female empowerment at retail and across marketing communications can enhance a brand’s image and strengthen consumer relationships.

Key take outs of this chapter include:

KEEP IT REAL.
Ensure authenticity in your brand communications and focus on body positivity, diversity and inclusivity.

AVOID STEREOTYPES.
Avoid traditional stereotypes and target the new empowered female consumer mindset.
Focus on boosting self-esteem, nurturing female communities and celebrating achievements.

MAKE IT VALUABLE.
Focus on learning and education; creating communities via workshops, classes and small-scale events.

CURATION.
Edit and curate your product offer in surprising and imaginative ways that maximise the sense of serendipity and discovery.

Contact Andrew Patterson for the full report, or to find a time to get together to chat it through in more detail.

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