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Activewear 04.

18.10.2019

Next Generation Service

The latest trend in Mynt’s Activewear Champions and Challengers report looks into the importance of super-serving customers with excellent customer service executions within retail environments and across digital retail experiences.

Key take outs from this chapter include:

BLEND HUMAN AND DIGITAL.
Offer the perfect blend of personal service and digital interaction.

THINK HOLISTICALLY.
Consider every single step of the customer journey, both on and offline, and remove any elements of friction.

CONSIDER THE DETAILS.
Often the simplest of additions, such as designated drop-off or collection points, vending machines or locker rooms.  These can be of the greatest value to the customer when it comes to speed and convenience.

AFTER-CARE.
Consider dedicating excess space in-store to after-care or product repair services that will add value and help to differentiate your offer, and reflect the shift in customer behaviour, thereby strengthening customer and brand relationships.

FAST AND SLOW.
Create two different customer journeys – one that is quick, streamlined and efficient, and one that is geared to those who want to take their time and consider their product selection at retail.

For the full report, or if you’d like to get together to chat through the details in person, get in touch.

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