The third trend in our Activewear Champions and Challengers report investigates how Hyper Personalisation is influencing brands’ communications, campaigns and retail design.
Key Take Outs Include:
Ensure that the element of personalisation is genuinely of use to the customer.
THINK ANALOGUE AS WELL AS DIGITAL.
Appeal to Gen Z’s ‘Makers’ mentality by introducing traditional craft-based methods of customisation.
Use the latest technologies and data to personalise the product offer to the exact tastes and preferences of the locality.
Embrace Gen Z’s D.I.Y. spirit and place both product and retail environments in beta-mode and encourage co-creation and customisation.
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