We’ve been commissioned by travel, adventure and outdoor clothing company, Craghoppers, to produce exhibition stands for a series of European events initially. These include two major trade show - ISPO and Friedrichshafen - with the possibility of a further three international shows. Two of the confirmed shows overlap so we face a logistical as well as creative challenge.
Our brief is to fulfill the respective needs of the consumer and trade audiences: the consumer shows as shops for the product range and trade to get across the excitement and ‘theatre’ of the brand. Creatively, our aim is to reflect Craghoppers global climate map, where they provide technical and affordable clothing for all climates. Our design needs to show Craghoppers as synonymous with world travel and support their customer commitment to ËœFeel at home in habitats that aren’t your own’.
For this stand we created a spilt space to bring to life the Chilli girl by day and and night. It also meant they had greater rack space for more SKUs and a really workable area.
