After a successful pitch and win, we  went to work on the Fruit of the Loom stand. The objective was to design a strong, confident and creative stand which would stand out amongst the usual system based stands, for two European shows for the next three years.
Fruit of the Loom is a well known apparel brand for males and females, young and old. Established in the 1857, they are known world wide.
Frank Wright started out making boots for the British Armed Forces. Today their fashionable footwear has a strong presence on the high street and online.
The brief requires us to build an exhibition stand with modular and flexible elements to adapt for a variety of exhibition footprints, the first of which was Bread & Butter January 2011. Their objectives include the design and build of a stand which confidently communicates their brand heritage and history to raise their profile at shows.
After beginning the move from visuals to the high street in July, the doors to the first Hub store opened in Telford.
