Fresh from B&B Berlin, Mynt got straight into designing its second stand for ISPO, Munich, thanks to Craghoppers. The stand exhibited Craghoppers vast variety of outdoor clothing for different climates as well as their collection for the legendary Bear Grylls.
Archive for the ‘Exhibition design’ Category
Bringing the great outdoor to ISPO
Friday, February 19th, 2010
Work & play at B&B Berlin, Jan 2010
Thursday, February 18th, 20102010 started with Mynt diving head first into two exhibition stands at Bread & Butter Berlin, for Lee Cooper for the second time, and Gola. Two distinct British brands wanted us to bring a taste of brand heritage and Britishness to Berlin.
Lee Cooper Bread & Butter January 2010
Bringing the great outdoors… indoors
Friday, November 20th, 2009We’ve been commissioned by travel, adventure and outdoor clothing company, Craghoppers, to produce exhibition stands for a series of European events initially. These include two major trade show - ISPO and Friedrichshafen - with the possibility of a further three international shows. Two of the confirmed shows overlap so we face a logistical as well as creative challenge.
Our brief is to fulfill the respective needs of the consumer and trade audiences: the consumer shows as shops for the product range and trade to get across the excitement and ‘theatre’ of the brand. Creatively, our aim is to reflect Craghoppers global climate map, where they provide technical and affordable clothing for all climates. Our design needs to show Craghoppers as synonymous with world travel and support their customer commitment to ËœFeel at home in habitats that aren’t your own’.
