Following the recent conference for licensees and associates we’ve mentioned, the Lee Cooper brand was officially relaunched to the trade and public at Bread & Butter in Berlin during July. Joining the core brand elements of denim for Men and Women were the new brand extensions of kidswear, footwear, watches, eyewear, fragrances. jewellrey, swimwear, bags and underwear.
The booth included new retail elements that international licensees could select to present their products, including the retail fascia with striking red door, denim library, feature displays and brand extension displays. We’ve updated the portfolio section of the site to include shots of the new stand so you can see them here.
Our collective hearts missed a beat when Bob reported back that the comments of the senior management team. ‘They don’t like it…‘ he texted. There was a loud cheer when this was followed by ‘They love it!’ Andrew commented: ‘It’s great to see the Lee Cooper brand back where it belongs’.
