Mynt are delighted to annouce that Jacaranda carpets have chosen us to redesign their product brochure.
Their carpets and rugs are sensational and we are looking forward to doing them justice in print, and to the challenge of publishing the document in French and Dutch.
We love working with schools.
Those we met at this school have such passion for their work. We are very much looking forward to creating the perfect look and feel for their website and prospectus.
Yes we may be a specialist design agency for sports and fashion brands, but why shouldn’t the same principles apply to schools.
I would argue that capturing the true brand essence of school like Worksop college in design is a tougher task. On the surface one independent school is much the same as the next, but scratch the surface and you will find a very unique personality.
And, as rational as parents may think they are they will invariably justify their decision by saying “the school just felt right”.
Mynt will create a website and prospectus that feels ‘just right’!
Current site www.worksopcollege.notts.sch.uk
Free will. Just how free is it? Are we in control or driven by subconcious instincts?
Much of modern research carried out by neuro scientists backs the latter, dispelling the myth that we are rational beings collecting and sorting out facts prior to making a decision.
Instead, they say, humans are driven by strong survival instincts.
It seems we rarely make judgements based on the bare facts. Instead humans have an exceptionally well developed ‘radar’ for looking behind the facade to consider goals, beliefs, motives and intentions. From the age of four we stop believing everything we are told and start honing our skills in reading people. By adulthood our ability to uncover a hidden agenda is quite uncanny.
And its the feedback from this subconcious radar that feeds an ‘approach or flee’ instinct which ultimately drives our decisions.
None of this should be a complete shock, first impressions have always counted, but it does reinforce the need for a clear confident brand personality that matches the customers’. Get it right and the approach instinct will light up, conversely if there is any hint of doubt, mistrust or differing beliefs the instinct will be to flee.
For more on this subject I can recommend www.neurosciencemarketing.com/blog.
