On the back of our great work for Envy Mynt was commission to design a stand alone retail store for their own brand Tom Wolfe in the incredible Westfield centre in White City, London.
Archive for February, 2009
Tom Wolfe, Westfield London
Tuesday, February 24th, 2009Envy Store Design
Thursday, February 19th, 2009Envy was getting tired, an unloved brand of the 80’s. Mynt was commissioned to design and build a new flagship store in Plymouth. We questioned a bunch of 18-24 year olds in the target category and it was clear that they loved technology and music. It is never practical to implement real technology as it becomes obsolete so quickly, the i-phone doesn’t have quite the same appeal it did 6 months ago. Instead we developed a theme, using technology as an abstract by using pixelation patterns and futuristic celluar shapes. The music reference could be found in the changing rooms were customer get 6 buttons to choose their preferred tune. This design concept has been extremely well recieved and is now been rolled out across all UK stores.
Henleys Store Design
Thursday, February 19th, 2009Henleys has fast become the most coveted brand on the high street. They commissioned Mynt to design and build a store that combined the look and feel of a big country house with a sleek London nightclub. This is what they got!
